Trust in news media is high, but obstacles to advertising investment remain.

News from Newsworks

 

Hi Newletter,

Agencies and advertisers trust news media but admit to underusing it in media plans, according to new research released by The News Alliance. One of the most cited reasons behind this was fears around brand safety — despite growing evidence that news environments do not pose a risk to brand perceptions. Read more from the report here.

Those that have invested in news are harnessing their multiplatform power. See which brilliant campaign was crowned ‘ad of the winter‘, plus check out fantastic creative from Specsavers, Primark and Tony’s Chocolonely.

Lewis Boulton
communications manager

News Alliance: Industry trusts news but worries about brand safety

Who’s been crowned ‘ad of the winter’? Find out here

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The Mail on Sunday and Specsavers put hearing at heart of relationships

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Because journalism matters »

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